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Hawaiian Roots | Tropical Island Wear

Hawaiian Roots honors the culture, values, and spirit of Hawaiʻi through meaningful designs inspired by ʻōlelo Hawaiʻi, traditional navigation, native plants, and island life. From mālama (to care) to hōkū alakaʻi (guiding star), each piece reflects a deeper connection to the land, ocean, and traditions that guide us.

Made for those who live with aloha — born and raised, kamaʻāina at heart, or simply called by the islands — Hawaiian Roots lets you carry a piece of Hawaiʻi wherever you go.

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Hawaiian Navigation - Hōkū Alakaʻi Tee featuring classic compass design on a black t-shirt.Hawaiian Navigation - Hōkū Alakaʻi Tee featuring compass design and navigation phrases on navy background.
Navy Ulu T-Shirt featuring Kailua Surf Company design, perfect for beachgoers and casual outings.Back view of Ulu T-Shirt featuring Kailua Hawaii surf design, perfect for beach and casual wear.
Ulu Tree Tee Sale priceFrom $30.00
(5.0)
SSC Women’s Flowy Crop Tee – Island Woman back design featuring a smiling island woman illustration.SSC Women’s Flowy Crop Tee – Island Woman with floral design and Sole Surf Company logo on back.
Dawn Patrol 2Dawn Patrol 2
Dawn PatrolDawn Patrol
Working man tee shirt featuring a design that says 'Jobsite to Lineup' from Sole Surf Company.Black working man tee shirt from SSC with 'Jobsite to Lineup' graphic design on the back.
Womens Hawaiian tee featuring Hawaii map and Sole Surf Company logo on a turquoise background.Womens Hawaiian tee in pink featuring a colorful map of Hawaii and "Sole Surf" graphics.